How can I embed my own .mov in to a web page ?

I just exported a .mov file from Final Cut Pro. I want to embed that video into my HTML. I tried :

<object width="800" height="600"
    classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B"
    codebase="http://ift.tt/wPlsfB">
    <param name="src" value="FRIEND.mov">
    <param name="autoplay" value="true">
    <param name="controller" value="false">

    <embed src="FRIEND.mov" width="160" height="144"
    autoplay="true" controller="false"
    pluginspage="http://ift.tt/OdxnXu">
    </embed>

</object>

I got :

Then, I tried :

<video width="800" height="600" src="FRIEND.mov" controls ></video>

I got this :

Then, when I press the play btn, I got the sound to play, but not the video. ??? Curious ?

What is the most efficient way to achieve something like that ?